Brand Affinity Technologies Wins CBS Interactive

Irvine-based Brand Affinity Technologies, the startup led by Ryan and Chad Steelberg focused on the fan and celebrity market, said Thursday that its Printroom fan photography division has been selected by CBS Interactive. BAT said that Printroom has been selected to operate the official, online photo stores for the majority of CBS Intearctive's 95 college sports teams. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. BAT said that Printroom will manage the online photo store for the schools, including designing the storefront, handling e-commerce, marketing, advertising, and more.