12Society Acquired By Quarterly

West Hollywood-based 12Society, which operated a subscription-based, celebrity-driven gift delivery service, has been acquired by fellow Los Angeles gift subscription firm Quarterly. Financial details of the buy were not disclosed. Quarterly is venture backed by Collaborative Fund, Initialized Capital, SV Angel, and True Ventures. 12Society had offered up a $39 a month, subscription service which delivered curated gifts from such celebrities as hip hop's Nasir Jones, the NBA's Blake Griffin, and the NFL's Michael Strahan.