AdtoApp Gets $6M For Programmatic Ad Platform For Publishers

Los Angeles-based AdtoApp, a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The funding came from Run Capital. The company says its tools help publishers double their effective CPM (eCPM), by predicting who is going to bid on their ads and selecting the highest paying advertisement, rather than ad network, for an ad placement. The company also has a large suite of tools to deal with global advertisement demand. AdtoApp says it also has significant operations in Ukraine, Russia, Southeast Asia, Europe and Silicon Valley.