All Def Digital Gets $10M

Culver City-based All Def Digital, an urban youth programming media brand co-founded by Sanjay Sharma and Russell Simmons, has raised $10M in a Series B financing. The funding was led by Third Wave Digital partners, and also included WPP Ventures, Andreessen Horowitz, along with Nu Horizons, Greycroft Partners, eVentures and Advancit Capital. All Def Digital said the funding will go towards original programming, distribution, and brand marketing services. Third Wave Digital Partners is the investment fund of Allen DeBevoise. All Def Digital says it now has over 100 million fans following it across YouTube and Facebook. More information »