Wednesday, May 11, 2016
Amgen Teams With Joe Montana On Heart Health Outreach
Thousand Oaks-based biotech giant Amgen said this morning that it has launched a new campaign to encourage heart-healthy exercise and cycling with Joe Montana and his wife, Jennifer. According to Amgen, it has launched a new effort called Breakaway from Heart Disease, which will encourage Americans to get active through cycling and learn more about their family history of heart disease. The company said the new campaign includes Joe Montana--the Hall of Fame quarterback--the American Heart Association, and Schwinn. Amgen is launching the campaign in conjunction with this year's Amgen Tour of California, the company's flagship professional cycling race.