Anametrix Names VP

Anametrix, the San Diego developer of digital marketing analytics software, said Thursday that it has hired Olivier Silvestre as its new VP of client success. Silvestre has served at Certona Corp., was a co-founder at Tealium, and also served at WebSideStory. Anametrix said that Silvestre will oversee the company's implementation and account management teams. Anametrix is venture backed by TVC Capital; the company's founders are veterans of WebSideStory.