AppOnboard Gets $4M For App Demos

Los Angeles-based AppOnboard, a startup led by AdColony founding CEO Jonathan Zweig, announced Wednesday that it has raised $4M in a funding round. The round came from Troy Capital Partners, London Venture Partners, Ophir CG, Abstract VC, 500 Startups, angel Eytan Elbaz (Google Adsense), and others. AppOnboard has developed software to provide the ability to create immersive, mobile app demos for users before they download an app, according to the startup. The company says its software ia already being used by such app developers as Zynga, Glu, Jam City, Scopely, Pocket Gems and others to provide "full fidelity" demos to drive users to the App Sotre. More information »