Baboo Sets Sights On Digital Marketing

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. The startup, headed by Drake Sutton-Shearer, is offering up media content in exchange for micro-survey answers, to help bolster music, film, TV, sports, and gaming brands. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive.