BirchStreet Systems Names Sales VP

Newport Beach-based BirchStreet Systems, a developer of software used for electronic procurement, said Wednesday that it has named Bill Hirsch as Vice President of Sales, North America. Hirsch has previously served at BuyEfficient, Choice Hotels International, HD Supply and Ramada Franchise Systems. Hirsch will report to Sushil Garg, CEO and Chairman of BirchStreet.