Brand Affinity Technologies Taps Disney Exec For Board

Irvine-based Brand Affinity Technologies (BAT), the online celebrity endorsements startup headed by Ryan Steelberg, said today that it has tapped Al Weiss, the former President of Worldwide Operations for Walt Disney Parks and Resorts, to its board. Weiss retired from Disney in 2011. Brand Affinity Technologies runs such sites as Fantapper, and also recently acquired the fan photography business of Printroom. Ryan Steelberg, along with his brother, are best known for their sale of their last company, dMarc, to Google.