BUZZMEDIA Ties For Brand, Influence Research

Los Angeles-based content publisher BUZZMEDIA said this morning that it has tied with a research firm, to help mine its network of properties to help brands understand influencers and consumers. According to BUZZMEDIA, the partnership with Translation LLC will work on research that will explore the "interplay between influencers and consumers." The two said its joint research will measure various aspects of how consumers interact with brands, content, and influencers, and how consumers turn to information about brands. The company said it will debut the study in Q4. BUZZMEDIA operates an extensive network of music, celebrity, and other blogs and content sites. No details on the business arrangement between BUZZMEDIA and Translation LLC were announced.