CallFire Names Chief Revenue Officer

Santa Monica-based voice and text-platform provider CallFire is bolstering its executive ranks today with a new hire, saying that it has named Barbara Palmer as the company's new Chief Revenue Officer. Palmer joins the company from The Search Agency, where she was President of the company; she also had previously been at United Online, Ameriquest Mortgage, Paramount Pictures, Planet Hollywood and Universal Studios Hollywood. Palmer will head up business development, marketing, and sales for CallFire. CallFire provides telephony APIs and other services for business customers, including business texting, voice broadcasting, IVR, and other related services.