Centerfield Raises $156M, Acquired Qology Direct

Los Angeles-based digital advertising technology developer Centerfield announced late Tuesday that it has raised $156M in financing, and acquired performance marketing company Qology Direct. Financial details of the Qology buy were not announced. The funding came from H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital and Falcon Investment Advisors. Cenerfield provides marketing technology in the area of real time bidding (RTB). According to Centerfield, the combined company will employ upwards of 2,000 staff members. The company says its customers include ADT, AT&T, COX, DIRECTV, Charter Spectrum, Verizon FIOS, Sprint, and many others.