Conversion Logic Gets $4M For Media Attribution Software

Los Angeles-based Conversion Logic, a new startup in the cross-channel, media attribution area, said Wednesday that it has raised $4M in a seed funding round. The funding was led by Rincon Venture Partners, and also included Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures. The startup said the funding comes on top of an earlier, $1.1M in angel funding from Brian Baumgart (Gradient X), Kim Perell (Adconion Direct), Evan Rifkin (Burstly), and Clark Landry (Shift). Conversion Logic is led by Trevor Testwuide. More information »