Convertro Names Two VPs

Santa Monica-based Convertro, the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of two new VPs. Convertro said that it has named Paul Bates as Vice President of Advertiser Solutions, and Sarah Chambers as Vice President of Account Management. Bates was previously VP of Product Management at MarketShare, and Chambers was previously at Clearsaleing (eBay Enterprise Attribution). Convertro's products help companies understand the attribution of the marketing efforts, to determine which marketing efforts are converting best to sales. Zwelling is a serial entrepreneur, who sold his last firm, Echosign, to Adobe, and was also the founder of YLighting.