Cordial Connects With $6M From Upfront

San Diego-based Cordial, a developer of marketing software which automatically tracks the actions of consumers which triggers personalized messaging to those consumers, has raised $6M in a Series A funding round. The funding came from Upfront Ventures. The investment was led by Upfront's Kobie Fuller. Cordial's founder and CEO is Jeremy Swift, who was previously VP, Sales & Strategic Accounts at BlueHornet. The company said the funds will go to accelerate adoption of its platform among retailers, e-commerce, content publishing, travel, and hospitality brands. More information »