Creativebug Acquired By Jo-Ann Stores

Creativebug, the online educational video site for the arts and crafts market which was last owned by Otter Media, the joint venture between AT&T and The Chernin Group, has been acquired by Jo-Ann Stores, the arts and crafts retailer. Financial terms of the acquisition were not announced. According to Jo-Ann Stores, Creativebug will continue to be based in San Francisco, and will continue to be led by President and CEO Urusula Morgan. Creativebug had been acquired by Otter Media in 2014, for $10M. Previously, Creativebug was part of Demand Media, which itself acquired Creativebug back in March of 2013.