Demand Media Buys Two Firms, Renews Google Ad Deal

Santa Monica-based Demand Media, the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. According to Demand Media, it acquired IndieClick, a Los Angeles-based online advertising company, and also acquired RSS Graffiti, another Los Angeles firm developing social media products for Facebook. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman. Separately, Demand Media said it has renewed a three year advertising deal with Google, where Google will help monetize the firm's properties and content inventory. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve.