Demand Media Expands Into Online Learning, Buys Creativebug

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug, an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed.

Creativebug operates an online site which provides arts and crafts workshops, teaching people how to sew, knit, make jewelry, and more. The firm was based in San Francisco. According to Demand Media, Creativebug's library of educational videos and network of designers will help bolster the crafts-related content on eHow. Creativebug offers up its online courses via either subscription ($16.99 a month) or a la carte ($9.99 and up per course).