Demand Media Launches Pet Channel On YouTube

Santa Monica-based Demand Media is expanding out its original content efforts on YouTube, saying Wednesday that it has launched a new, eHow Pets Channel on YouTube. Demand Media said it will feature everything from animal-related news, dog training techniques, farm animals, and more from well-known personalities on the channel. Demand Media has been focusing its original content efforts recently on creating video for YouTube; it also operates eHow Home and LIVESTRONG Woman on YouTube. Demand Media's new pet channel includes VIctoria Stillwell, host of the Animal Planet series "It's Me or The Dog", public television personality P. Allen Smith, and Mike Weaver, an actor and comedian.