Friday, February 20, 2015
Dexcom Extends NASCAR Sponsorship Deal With Ryan Reed
San Diego-based Dexcom, which makes continuous glucose monitoring devices for diabetics, said yesterday that it is continuing a sponsorship deal with NASCAR driver Ryan Reed. Financial details of the deal were not disclosed. Reed is involved in a national diabetes awareness initiative from the American Diabetes Association. That initiative is focused on the importance of daily monitoring and tracking of glucose trends in the management of diabetes.