eHow Launches Beauty Video Series

Santa Monica-based eHow, the online advice site owned by Demand Media, said this morning that it has further boosted its content efforts by launching a new video series. The site said its new "Beauty Lab" video series is being hosted by beauty industry figure Tracy O'Connor, and will offer beauty tips and other information. eHow said that a new episode of the series will be available every Thursday on the site. The new series is a part of a push at Demand Media to bolster its fashion and beauty content; the firm just last week inked a big deal with L'Oreal to help connect L'Oreal brands with women across its websites. The firm also recently redesigned the eHow site to put more focus on its original articles and categories.