Entravision Buys Headway

Santa Monica-based Entravision, a media company which focuses on Latino audiences, announced on Thursday that it has acquired Headway, a provider of mobile, programmatic, data and performance digital marketing services and technology. Financial details of the acquisition were not announced. Headway was based in Buenos Aires, Argentina, and had 152 employees, and was founded in 2010. Entravision said that Headway will continue to be led by CEO Martin Kogan, with Agustin Echavarria Coll continuing to service as Chief Revenue Officer.