Entravision Buys Pulpo Media

Santa Monica-based Spanish language media company Entravision Communications--which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. The deal was worth a total of $18M, made up of $15M in an initial payment and up to $3M in earn out. Pulpo Media is an online, digital advertising products and technology company focused on Hispanics in the U.S. and Latin America. The company is based in Berkeley. Siemer & Associates said it advised Pulpo Media in the deal.