Evolve Media Buys Martini Media

Los Angeles-based Evolve Media, the online lifestyle publisher, is expanding out its empire again, saying late last night that it has acquired Martini Media, which focuses on content for reaching and engaging the affluent online. Financial terms of the buy were not disclosed. Evolve Media said it will run Martini Media as a separate division. Evolve explained that the deal will allow it to expand into a new vertical, partner with luxury brands, and help market to affluent customers online.