Fullscreen Buys McBeard

Los Angeles-based MCN Fullscreen has acquired social media studio McBeard, the two coampanies said earlier this week. McBeard, which is also based in Los Angeles, provides custom content production and distribution to such clients as Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix, and AT&T. The company was founded byAlec McNayr and Alan Beard. Financial details of the acquisition were not announced.