Machinima Names New GM As Gutstein Leaves

Burbank-based Machinima said last week that it has named Russell Arons, Senior Vice President of Worldwide Marketing of Machinima owner Warner Bros. Interactive Entertainment, as General Manager, to take over from current CEO Chad Gutstein, who the company said is leaving to "pursue entrepreneurial projects." Gutstein has been CEO of Machinima since 2014. According to Machinima, Arons and Gutstein are working on a "multi-week" transition plan. Arons will now lead Machinima's creative, marketing services, data analytics, business development, and operations. She has been at Warner Bros. since 2009, and previously also had served at Electronics Arts, InfoSpace, and Mattel. Warner Bros. acquired Machinima in November of last year.