Cordial Connects With Channel Partners

San Diego-based Cordial, the startup developer of personalized marketing software, has inked a number of channel partnerships, the company said Friday. The startup, which is venture backed by Upfront Ventures and High Alpha, says it has linked with seven channel partners, including 250ok, Digioh, LiveClicker, LiveIntent, OneSpot, SparkPost and Urban Airship. Cordial's software is used to deliver personalized marketing emails and communications using real-time behavioral data and machine learning. The company, led by CEO Jeremy Swift, says its customers include such brands as La Quinta, Shoes of Prey and Teleflora.