GotCast Launches Casting For Mercedes-Benz

Santa Monica-based GotCast, the online casting site headed by Alec Shankman, said today that it has launched a new social media campaign with Mercedes-Benz. Financial terms of the deal were not disclosed. Mercedes-Benz posted the campaign today, saying it is looking for four teams of "Twitter-savvy" auto enthusiasts, who will race from New York, Los Angeles, Chicago, and Tampa to the Super Bowl in Dallas, to win a Mercedez Benz 2012 C-Class Coupe. Calling it the "social-media-driven opportunity of the lifetime," Mercedes said the progress in the Mercedes Benz Tweet Race will be fueled by the amount of Twitter activity the teams can generate. Deadline in the casting is December 23rd.