GraphEffect Names President

Santa Monica-based GraphEffect, the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a co-founder of Blackboard. The company said that Kim will manage its newly opened New York and Chicago offices. Kim was also previously an angel investor in GraphEffect itself. GraphEffect's software is used to manage Facebook and other social ads; the firm is led by James Borow, and the company's Chairman is Clark Landry. GraphEffect is venture backed by CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors Matt Coffin, as well as Stephano Kim.