GumGum Bolsters Advisors

Los Angeles-based GumGum, which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. Platinum Rye Entertainment books celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events. GumGum said the addition of Schinman will help its strategic growth plans. GumGum is venture backed by NEA, GRP Partners (now Upfront Ventures), First Round Capital and Crosscut Ventures.