Hollar Picks Up $17.5M For Bargain Gifts Site

Santa Monica-based Hollar, a startup which offers up a wide range of low cost, bargain priced gifts, has raised $17.5M in a funding round, according to a regulatory filing. The funding came from Index Ventures, Lightspeed Venture Partners, and others. Hollar's executives were previously at Honest Co., including David Yeom (CEO, formerly in Business Development at Honest Co.) and tech veteran Brian Lee (LegalZoom, Honest Co., ShoeDazzle), who serves as Executive Chairman of the company. Most of Hollar's merchandise is around $2, with some items as expensive as $5.00.