Hot On Heels Of DogVacay Buy, Launches National Ad Push

Pet sitting and dog walking marketplace operator just acquired Santa Monica-based DogVacay last month--has has launched a big re-branding as "The Dog People", in its first, national advertising campaign. said the move is a result of its recent acquisitino of dog sitting network DogVacay. says it the new campaign is the biggest media investment that it has made to date, with a planned spending of $4.5 million in marketing this year. rolled out a new set of ads, including Meet the Dog People, which it says is a result of adding DogVacay's network of over 100,000 dog sitters in the U.S. and more than 75,000 active dog walkers.