Impact Health Becomes JOANY

Los Angeles-based JOANY, a local startup which uses big data, machine learning and predictive modeling to recommend insurance to consumers, said on Wednesday that it has renamed itself from its prior brand, Impact Health. The company--which recently raised $13M in a Series A from Techstars Venture Capital and Foundry Group--said the change in name comes to "better align" it with its mission to simplify the health insurance experience. The startup, co-founded by Christine Carrillo and Helen Lee, says it uses a simple questionnaire to gather information on a user, and uses machine learning to help recommend health plans and doctors to consumers, for free.