Monday, July 11, 2011
Internet Brands Buys Two Women's Sites From eHarmony
Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com, and JustMommies.com from Pasadena-based eHarmony. Financial terms of the acquisition were not disclosed. Weddingbee is an online blog focused on the wedding industry, brides, and wedding planning, and was launched in 2006. JustMommies.com offers up an online community aimed at mothers and mothers-to-be, with topics ranging from pregnancy to parenting, and was founded in 2000. Internet Brands said the buy would bolster its list of women-focused websites. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale.