Invoca Sets New CEO From Salesforce

Santa Barbara-based Invoca, which develops call intelligence software used to match affiliate marketers with phone leads and automate call marketing, has named Gregg Johnson as CEO. Johnson was previously head of Salesforce Marketing CLoud's social marketing product line, and also worked on Salesforce Chatter. He also has served at Boston Consulting Group, among with other companies. Invoca is venture backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.