J.D. Power Snags Digital Media Vet From ReachLocal

Westlake Village-based J.D. Power and Associates, a market research firm, has snagged a ReachLocal veteran to establish a new, digital research team, the firm said today. According to J.D. Power, it has hired Fabien Reille as its Vice President of Digital Research, to lead efforts into research into digital media, including monitoring online, mobile and social media activity. Reille was most recently a Vice President at ReachLocal, and also served at ValueClick. He also co-founded companies PurePhoto and Opendisc, and also had a stint at Andersen and Deloitte & Touche. J.D. Power and Associates said its new digital research team will focus on looking at social media, clickstream, panel, mobile and online media measurement efforts.