Friday, November 8, 2013
Kelley Blue Book In Chinese Joint Venture
Irvine-based Kelley Blue Book has inked a partnership to expand its Internet content into China, the company said this week. Kelley Blue Book said it entered into a joint venture with Bitauto Holdings Limited and the China Automobile Dealers Association (CADA). Financial details of the JV were not announced. Kelley Blue Book said that the joint venture will provide both web- and mobile products in China, providing new and used car vehicle information. Bitauto is a provider of Internet content and marketing services for the Chinese auto industry.