Liquid Grids Gets Series A For Healthcare Marketing

San Diego-based Liquid Grids, a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. Size of the round was not announced. According to Liquid Grids, the funding was led by Miramar Ditial Ventures. Liquid Grids is headed by Malcolm Bohm, and says it analyzes healthcare social media and helps identify "disease-specific personas" which it uses to shape multi channel advertising campaigns. The company said it has added Daniel M. Bradbury, former CEO of Amylin Pharmacueticals, as a new Chairman of its board, and also added Sherman Atkinson as a Director of the company with the funding. More information »