MarketShare Finds $38M More

Los Angeles-based MarketShare, the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. MarketShare develops technology used to help with understanding the payoff of investments across a company's marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. The firm said it was advised by LUMA Partners in the deal. Elevation Partners invested in MarketShare in 2011. More information »