MATCHCo Acquired By Shiseido

MATCHCo, a developer of a mobile app which helps users match their skin tones to cosmetics, has been acquired by Japanese cosmetics firm Shiseido. MATCHCo had its marketing and operations in Santa Monica, with engineering in Palo Alto. Financial terms of the acquisition were not announced. MATCHCo was founded by Dave Gross and Andy Howell in 2013, and launched its first app in November of 2015. Shiseido said that MATCHCo will remain based in California.