mobileStorm Turns Eyes Towards Healthcare

Los Angeles-based mobileStorm, the mobile and email messaging and marketing firm headed by Jared Reitzin, said Wednesday that it has launched a new, healthcare focused offering, and signed Humana as a beta client. The firm said its new "mobileStorm for Healthcare" provides HIPAA-compliant transmission of health information to members and patients, via mobile devices and smart phones. mobileStorm said the new product allows any developer or IT department to connect electronic health record and other health systems to mobile devices. The company said it has been developing software in the healthcare vertical for the past three years; the firm's other key clients include NASCAR, American Idol, Kaiser Permanente, and Ashley Furniture HomeStore.