Moonfrye Gets $2.5M For Kids Activities

Los Angeles seems to be cementing itself in as the capital of celebrity and e-commerce, with the latest deal being Moonfrye, a new, "celebrity mom" startup featuring Soleil Moon Frye, best known to the rest of us as Punky Brewster. The new startup revealed today that it has raised $2.5M in a funding round, led by GRP Partners and Mark Suster, and which also included Greycroft Partners, Daher Capital and Google Ventures. According to Suster, Moonfrye's CEO is Kary Nortman, who formerly ran Citysearch and UrbanSpoon for IAC. Moonfrye's mobile product provides digital photos, stickers, and activities for parents and children (think sticker collecting, activity books). The company has yet to launch its first products.