OpenX Names Fuelling CFO

Los Angeles-based OpenX appears to be continuing to bolster its executive ranks--and a possible IPO bid--with the naming of Tom Fuelling, the former CFO of Hulu, as its Chief Financial Officer this morning. According to OpenX, it has appointed Fuelling to the post of Chief Financial Officer, to oversee the company's accounting, financial planning and analysis, and talent and organization functions. Fuelling helped launch Hulu, having been one of the original executives at the streaming television company, and also served as CFO at such companies as Ascent Media Network Services (part of Liberty Media); ARTISTdirect, and Village Roadshow Pictures, in addition to serving at accounting firm PriceWaterhouse. Fuelling was at ARTISTdirect when it went through its own IPO.