PaeDae Wins $11.6M

Los Angeles-based PaeDae said this morning that it has raised $11.6M in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. PaeDae said the new funds will go towards the company's expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. PaeDae said its clients have included such companies as 7-Eleven, Hershey's, State Farm, and Time Warner Cable. PaeDae is led by Rob Emrich. More information »