ReachLocal Acquires Division of New Zealand Company

Woodland Hills-based ReachLocal, which helps run local, online marketing efforts for small and medium sized businesses, said today that it has acquired a divisio of a New Zealand company, the SME division of SureFire Search Limied. Financial terms of the acquisition deal were not announced. ReachLocal says it has been working with SureFire since 2011, when SureFire launched ReachLocal's online marketing product to the local market. ReachLocal said the move will help supports its growing international presence: the company said its international revenues were 38% of its total revenue last year, and gres 41 percent last year.