Readz Launches Mobile Marketing Tools, Backed by $7.15M

Woodland Hills-based Readz, a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company said the funding actually came over the last few years, with backing from such investors as Parana Management Corp. Readz is led by Bart De Pelsmaeker. The company says it first raised funding in 2011, and has been operating in stealth mode. Readz tools offer up a drag-and-drop driven tools which format content into responsive designs for mobile and other platforms, including PowerPoint-like slideshows, scrolling web magazines, and embedded video.