Report: Hulu Hires Guggenheim Partners To Sell Company

A report Wednesday afternoon says that Los Angeles-based streaming media site Hulu has hired investment banking firm Guggenheim Partners, to advise the firm on a sale. The report from Reuters, citing three sources with knowledge of the matter, said there's an ongoing auction process for Hulu. Guggenheim is the same firm that attempted to sell Hulu in 2011. Guggenheim is the same firm which recently hired Ross Levinsohn to head up its Guggenheim Digital Media unit, and which is potentially a bidder on Hulu.