Represent Acquired By CustomInk For Around $100M

Los Angeles-based Represent, a social commerce startup which helps influencers and celebrities sell T-shirts and merchandise to their fans, has been acquired by custom T-shirt site CustomInk. Financial terms of the acquisition were not announced, however, reports place the acquisition at around $100M. Represent was venture backed by Ashton Kutcher and Guy Oseary of Sound Ventures, James Franco, and WME/IMG. The startup was lauched in May of 2014, and was founded by Bryan Baum, Leo Seigal and Andrej Pancik, who had met as students at Oxford University. Represent helped actors, musicians, celebrities, Youtubers, and others run social media campaigns centered around selling t-shirts and merchandise.