Rubicon Hires Two Execs

Los Angeles-based Rubicon Project is expanding its executive team today, saying that it has hired Ben Trenda as VP of U.S. Demand, and Eric Matza as Director of Product Marketing. Trenda was most recently VP Global Partnerships at AOL, and also served at, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund.